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Fenix Outdoor career site
Stockholm, SE

Head of CRM & Loyalty – Frilufts Retail Europe

Do you want to lead and develop CRM and loyalty strategies for some of Europe's strongest outdoor brands like Naturkompaniet, Partioaitta, Trekitt, Friluftsland and Globetrotter? We're seeking a strategic, hands-on leader who can elevate our CRM efforts across Sweden, Norway, Finland, Denmark, Germany, and the UK.

WHAT YOU WILL DO

This role will be responsible for harmonizing workflows, maximizing the value of our CRM platform, and implementing data-driven communication in collaboration with our local marketing teams.

RESPONSIBILITIES

  • Drive the unified CRM and loyalty strategy across all markets for Frilufts Retail Europe.
  • Ensure consistent workflows in our CRM tools and maximize automation, segmentation, and AI.
  • Lead the continued implementation, licensing, and roadmap for CRM platforms.
  • Strengthen our data-driven capabilities, transforming data into insights.
  • Collaborate with local teams and external partners to improve content work and customer dialogue.

WHO YOU ARE

We believe you have extensive CRM experience in retail or e-commerce, both strategic and operational. You are experienced in leading change across international organizations.

Requirements

  • Deep knowledge of CRM platform usage.
  • Expertise in AI-driven CRM features (e.g., segmentation, churn, automation).
  • Strong communication skills and a business-driven, structured approach.
  • Fluent in English, additional languages skills are a plus.

Personal Characteristics

  • Strategic and solution-oriented – able to set direction and drive results.
  • Strong communicator and educator – capable of persuading and aligning local teams.
  • Structured project manager with an eye for both detail and the bigger picture.
  • Ability to combine business acumen with a data-driven approach.

ABOUT US
At Fenix Outdoor, we create life-altering experiences in nature through providing a full range of products and specialty outdoor retail stores across several countries. Our company enables people to enjoy life outside.

The retail division within Fenix Outdoor consists of the retail group, Frilufts Retail Europe AB. Frilufts Retail Europe operates multi-brand outdoor retailers in Sweden, Norway, Finland, Denmark, UK and Germany.

The role is part of the Digital Strategy Team and is based out of our Naturkompaniet office in central Stockholm.


HOW TO APPLY
Excited to join us? Apply today in English via our career page! We review applications continuously and may fill the position before the deadline—so don’t wait!

Locations
Stockholm, SE

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Stockholm, SE

About Fenix Outdoor

Fenix Outdoor AG is an international group of outdoor brands. The company is listed on the Nasdaq OMX, Stockholm, Large Cap. We are a global player in developing and selling clothing and equipment for an active outdoor life. 

Each company within Fenix Outdoor addresses a unique market segment to ensure that our customers can obtain premium products for all aspects of outdoor life.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.

© Fenix Outdoor International AG 2021

Stockholm, SE

Head of CRM & Loyalty – Frilufts Retail Europe

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