At Fenix Outdoor our Sales team is divided into three parts:
- Europe, Emerging Markets & EMEA
- The Americas
- Asia Pacific
We work with distributers, have our own sales companies for B2B, franchise partner stores and own retail stores.
In Europe and the EMEA region we have 10 companies serving 31 countries. Our operation sells all of our brands and takes care of 11 Fjällräven Partner stores.
In our active sales markets, our teams build infrastructure and distribution networks, showrooms and more.
As a sales team, we execute distribution and marketing strategies for each respective brand. We register our trademarks, create trade agreements and work with local tax authorities to ensure our brands' success.
Our Asia Pacific sales organization has legal companies and joint ventures in Hong Kong, Korea, Taiwan, China and Singapore.
We take care of 13 countries in the APAC region with 370 employees. In addition to owning and operating our own retail stores, we also work with world-class partners to deliver our products to our end-users.