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Fenix Outdoor career site
Picture of Carl Hård af Segerstad

Carl Hård af Segerstad

Global Head of Events & Partnership at Fjällräven – Marketing

Carl’s Trek with Fjällräven

Hometown: Lidingö, SE

Currently Based In: Solna, SE

Languages I speak: Swedish, English and German

First Memory in Nature: I am a skier at heart. I was introduced to skiing by my parents at early age, Went from family skier to racer to ski instructor before I really got bergtagen at the age of 23-25. From there it was really no turning back. Now I have developed a full spectra multi addiction to all sorts of outdoor activities.

Why I joined Fenix Outdoor: It was a matter of timing for me. I was between jobs and caught a rumor that Fjällräven wanted to expand the Fjällräven Classic event from Sweden to new destinations around the globe. And one thin led to the other and I have had the pleasure to help set up Fjällräven Classic in USA, Hong Kong, China, Germany and UK.

Favorite Part of my Job: The pride in the eyes of people standing up to a challenge and learning from their experiences that makes me proud. We see it alot at our events and it is a blessing to witness that. I see that the learnings from outdoor experiences can be transferred to professional life (or private life) and that gives me hope for the future.

Favorite Outdoor Activity: I am still a skier at heart, active as ski instructor and educating new outdoor leaders in general and ski instructors specifically. But I love everything with in the outdoors, and seldom turn down a challenge.

Current Mountain I'm Climbing: Working with events that are DTC products, I feel that we are constantly working to improve our DTC communication. I see where we come from as a B2C company but to maximize the DTC mindset is a challenge I feel we are facing and improving in.

What I am most proud of in my work: The professionalism of my colleagues, and the dedication to continue to improve the company our products and our communication,

Some of my colleagues

Picture of Philipp Kloeters
Philipp Kloeters
Global Brand Marketing Director Outdoor

About Fenix Outdoor

Fenix Outdoor AG is an international group of outdoor brands. The company is listed on the Nasdaq OMX, Stockholm, Large Cap. We are a global player in developing and selling clothing and equipment for an active outdoor life. 

Each company within Fenix Outdoor addresses a unique market segment to ensure that our customers can obtain premium products for all aspects of outdoor life.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.

© Fenix Outdoor International AG 2021

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