I speak: I grew up in the Allgäu, a region of Bavaria which is the most beautiful place for me. I was surrounded by nature my whole life: mountains, lakes and lush meadows. So hiking and biking at home since my childhood was the outdoor experience that made me love and appreciate nature.
Memory in Nature: I grew up in the Allgäu, a region of Bavaria which is the most beautiful place for me. I was surrounded by nature my whole life: mountains, lakes and lush meadows. So hiking and biking at home since my childhood was the outdoor experience that made me love and appreciate nature.
I joined Fenix Outdoor: I was working for a PR agency with clients from the outdoor and sports sector before I joined Fjällräven, so I was familiar with the outdoor industry. My expectation and guess were that Fjällräven must be different - in a positive way - than other outdoor brands. And I was right.
Part of my Job: I think that I’m so passionate about the brand. All the stories about Åke Nordin, his ingenuity and how the brand became what it is today are fascinating me. And in my job, I can follow up with these stories every day through our media and communication channels to make sure that many more people get to know Fjällräven and his mission. For me, it’s the perfect combination of the daily work tasks that I love and the content that I’m convinced of.
Outdoor Activity: Hiking is my favorite outdoor activity but I also love biking, swimming and skiing. The main thing is outside!
Mountain I'm Climbing: Due to the current situation, we are working from home which means that I'm sitting a lot and not moving around as much as in the office. So I've been starting to practice yoga and want to improve my yoga skills. It's such an important topic for my well-being every day as well as a walk in nature.
Fenix Outdoor AG is an international group of outdoor brands. The company is listed on the Nasdaq OMX, Stockholm, Mid Cap. We are a global player in developing and selling clothing and equipment for an active outdoor life.
Each company within Fenix Outdoor addresses a unique market segment to ensure that our customers can obtain premium products for all aspects of outdoor life.
We are focusing on our employees wellbeing and therefor we strive for building a workplace where everyone belong - regardless of gender, gender expression or identity, disability, nationality, culture background, ethniticity, religion, colour or race. We aim to facilitate a safe, fair and kind work environment where all feel welcome and can thrive.