Lisa Ekman
Global Commercial Manager – SalesCurrent Location: Solna, SE
Hometown: Stockholm, SE
Languages you speak: Swedish, English
First Memory in Nature: One of my first memories from being out in nature was when I was a girl scout. That was when I had my first night under bare sky in the Swedish woods. There were a lot of mosquitos and it started to rain, but the freedom of being alone and the silence whetted my appetite for the outdoors anyway. However, I have not yet come to appreciate the scout banana (grilled banana with chocolate over an open fire).
Why I joined Fenix Outdoor: I joined because of the possibility to combine my previous work skills (commercial analytics) with my passion for the outdoors. For me, it’s a perfect combination to drive the commercial business for Fjällräven and to inspire people to spend more time outside.
How long have you been with Fenix/Fjällräven? Since beginning of 2020.
What is your favorite part of your job?
I would say it drills down to two things. Firstly, to work with colleagues that all are very engaged in the brand and the business. Secondly, to work with a variety of markets being at different stages when it comes to building the brand. It’s exciting that the brand is globally known, however differently known, and also has a great potential to grow.
What is your favorite outdoor activity?
I’ll do whatever my surroundings enable me to but favorite ones are running, biking, trekking, boating and skiing. I enjoy heading outdoors with friends and family but also appreciate a fair share of solo adventures as well. It is really empowering to go on hiking trips alone. With the right equipment and preparation, I highly recommend it.
A challenge you are tackling or a skill you are improving. I have an ambition that I want to be able to crawl properly.
What makes you most proud of your job? Fjällräven is a pioneer as well as a leader within sustainability with the belief in timeless design, functionality and quality. Being a part of our journey and creating a ripple effect to the rest of the industry makes one proud.
